The Aluminum Association announced the launch of the “Choose Aluminum” campaign, which emphasizes the 100% sustainable recycling of aluminum.

This campaign tell the story of how aluminum is providing sustainable solutions in the areas of recycling, automotive production, building and construction, beverage packaging and more. It also tracks how the North American aluminum industry has reduced its carbon footprint by more than half over the last 30 years. The U.S. aluminum industry supports nearly 660,000 direct, indirect and induced jobs and nearly $172 billion in total economic output. Over the past decade, the industry has invested more than $3 billion in U.S. manufacturing.

“As we work toward a more circular and sustainable future, aluminum has to be at the forefront,” said Matt Meenan, senior director of external affairs at the Aluminum Association. “We sometimes forget about the everyday environmental benefits aluminum provides from the drinks we buy, to the buildings we live and work in, to the cars we drive. This campaign is a reminder that we have an infinitely recyclable, long-lasting, lightweight solution at our fingertips. It’s also a reminder of the tremendous strides the U.S. aluminum industry has made to invest and grow while still reducing its carbon footprint in recent decades.”

Aluminum is one of the most recycled materials in use today. An aluminum beverage can, car door or window frame is most often recycled directly back into itself. And this process can happen virtually infinitely. As a result, nearly 75% of all aluminum ever produced is still in use today. Aluminum’s highly recyclability and light-weight durability make it a key part of a more circular, lower carbon economy.

The sustainable recycling of aluminum will have a huge impact on the environment of the aluminum industry.